How to Retain Keyword Rankings When Re-Launching Your Website

When creating a new website, there is always an element of risk to lose your keyword rankings. Moving content around, removing text, deleting pages, adding pages and making changes to title tags can impact your rankings, but if you have a large website or are going for a complete and very different redesign, it is often not very easy to keep everything exactly the same when implementing a redesign.

With some preparation, it is possible to prioritize the important traffic driving keywords and retain their rankings. A new website can also be a chance to tidy up the organization of your site, declutter and only include content that is important to SEO and the user journey.

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