If there’s one constant that we can always trust, it’s the fact that Google Ads is always keeping us on our toes. This rings true as of February 18, 2021 when Google announced that Responsive Search Ads (RSAs) will now be the default ad type when you’re looking to create ads for a Search campaign.
What does this mean for advertisers and Google Ads moving forward? In this post, we’re going to:
- Clarify what’s changing for advertisers.
- Compare RSAs to the former default ad type (Expanded Text Ads).
- Walk you through how to set up RSAs.
- Share input, tips, and best practices from the PPC community.
Our hope is to help you to better understand and adapt to this change so your ads can keep performing their best.