It is no surprise to anybody that we are living in a different business climate in the wake of the coronavirus lockdown. In the last few weeks, many of us have seen customer demand fall, revenues decline, free cash flow dry up and the stock market crash. Which means, we need to find every penny we can, to keep our businesses afloat.
I am sure many of you have already cut your payroll expenses, based on the record unemployment filings in the last couple weeks. But, you may not have given your marketing expenses the attention it deserves during these troubling times. This post will help you “reset” your marketing campaigns, to help ensure they are contributing positive cash flow again . . . as most likely, they are not today!!