How to Research Your Audience Before Making an Explainer Video

We’re visual beings, and videos help us better understand information, especially if that information is complex. This is why you may be familiar with explainer videos (link is external), a way to promote your product or service.

Explainer videos are an audiovisual marketing tool that help you explain a specific solution to a certain problem or pain point that your audience may have. They’re designed to give your audience an initial description of how to solve a problem they are experiencing, usually in less than 90 seconds.

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