According to a new report from Borrell Associates, nearly 80 percent of local businesses have a Facebook page, and 62 percent are buying Facebook ads. It also estimates there are in excess of 2.5 million US businesses paying for ads or boosted posts on Facebook, spending on average $1,500 per year.
The survey population consists of a mix of US businesses, a subset of which qualify as small businesses. However, some of the respondents represent larger-spending advertisers, with annual media and marketing budgets of more than $100,000.
