As marketers, we are understandably doing a lot of second-guessing when it comes to how we communicate in the midst of Covid-19.
Who could blame us? It’s a safe bet that this is the first pandemic we have found ourselves in as marketers (not to mention as human beings), and the uncertainty has been overwhelming.
On one hand, we have a job to do — some of our communication is vital for our customers and partners, and business can’t come to a halt. On the other hand, Covid-19 has created a new normal to which we must adjust. For marketers, the task at hand requires harnessing an emotion we’ve already likely been experiencing during our collective social distancing: empathy.
