Reddit Marketing Case Study: How I Built A 2,000+ Email Subscriber List In 3 Days

A few years ago, I managed to get over 2,000 people onto a brand new email list for the site we just launched, from a single Reddit post.

Most of us know Reddit can be a harsh place, especially if you’re blatantly marketing or promoting your site.

What’s interesting is that in the post (shown below), I linked directly to a landing page that asked for an email before any information was given. But I didn’t get banned or flamed for marketing on Reddit, like you’d expect. In fact the comments were overwhelmingly positive, and of course, thousands of people happily gave opted in to our list.

In this article we’ll be dissecting this Reddit post and telling the surrounding story.

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