Discovering traffic increases and new referring sites in Google Analytics reports is a great feeling. SEO is time-consuming work, so it’s incredibly rewarding to discover that the effort you’re putting into it is paying off. But before celebrating, it’s important to make sure those successes aren’t the result of fake traffic—Google Analytics spam.
Recently, industry experts have seen an increase in website traffic from spambots, which cause new (false) keywords, languages, hostnames, and referrers to appear in Analytics.
To enjoy the benefits of Google Analytics for measuring SEO and marketing campaigns, you need clean data. By identifying and filtering Google Analytics referrer spam, you can ensure data and reports are clean, accurate, and a reflection of interactions from real users.