Reasons for Rethinking Bing PPC Strategy

Okay, so we all know that Google continues to have the highest volume of searchers compared to Bing and Yahoo. In the last comScore Search Engine Share release, Google has 63.8% of the search engines share.

Bing has 21.3% and Yahoo has 12.4% of the remaining search market share. In 2017, when the next market share report is released we can expect a few shifts, but we do not expect major changes. For years, Bing seems to always be an afterthought when it comes to advertising, but it may be time to rethink your Bing PPC strategy.

One thing to consider is that Bing ads also show on the Yahoo Gemini Network giving Bing a 33.7% combined reach.

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