The Reason Why All Those Marketing Tactics Keep Failing

Tactics don’t necessarily fail because they’re bad.

They fail because of the context around them.

The customer segment was off. The timing was bad. Or the attempt was half-assed.

It all works. SEO works. Facebook ads work. Conversion optimization works.

But the degree to which they deliver depends wildly on other factors.

And the only way to ensure success is to get those things right, first, before jumping headfirst into the tactics.

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