The Reality of Social Media Selling

Social media is the big buzzword right now in sales, and in small business marketing.|
Everyone wants to know how to sell with social media.

In fact, I sent a survey out to existing clients not too long ago, asking what they would like my next book or product to be about, and a whopping 56% voted for social media.

So, with that in mind, I want to lay out the facts, along with my opinions (which are based on real-world experience), on social media:

First of all, social media is fantastic. It certainly has its place in the world of selling and sales prospecting. But, is it the end-all and be-all that many people are making it out to be?

No, it’s not. And here’s why:

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