Reality Check: Adapting to Google’s Ever-Growing Control of the Search Experience

Mike: Everything in his talk has been the reality of Local for the past four years; none of it was revelatory to me. Google has been reducing the amount of traffic to local websites for a long time. And while it took a while to understand what was happening, it isn’t infuriating.

1) It is reality and 2) businesses can still get in front of customers and garner leads—it’s just not via their website.

But as much change as Rand has seen over the past few years, much, much more is coming.

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