Read This Article Before You Start A Social Media Program

Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what?

You’re not alone. I estimate about half of the people who contact us for help with a social media program don’t have set objectives in mind–often because they don’t really know what social media can do for them. They just feel they need to be there. That’s not a great reason.

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