Ranking your local business part 8: The Impact of Behavioral Signals

This is the final post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking, discussed how to get the most out of Google My Business, covered best practices for on-site optimization. I’ve also given you some ideas for building inbound links and how to build citations, explained the importance of reviews, and the relative unimportance of social signals. Here, I’ll take a look at the most nebulous but potentially most influential component of local rankings: behavioral signals.

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