This is the seventh post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking, discussed how to get the most out of Google My Business, covered best practices for on-site optimization. I’ve also given you some ideas for building inbound links and how to build citations and explained the importance of reviews. Here, I’ll focus on what impact social signals have on local results (if any).
Those of you who have been following along with this series since we started probably feel like you’ve drunk from a firehose. There are a lot of angles from which to attack Local SEO!
Generally speaking, though, social media is not one of them, so this will be the shortest post of the series. Marcus Miller of Bowler Hat Marketing, a long-time participant in the Local Search Ranking Factors survey, sums up the place of social media brilliantly: “Do the basics, don’t overthink it, and move swiftly along.”