This is the fifth post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking, discussed how to get the most out of Google My Business, covered best practices for on-site optimization, and given you some ideas for building inbound links. Here, I’ll focus on another core local search ranking factor: building citations for your business. Learn why and how to do that!
I’d like you to think back 12+ years ago to early 2005. (Scary for a guy who’s 35 to acknowledge, but some present-day readers may still have been in elementary school!)
The Internet was a very different place. MySpace, not Facebook, was all the rage, and Twitter, Pinterest, and Instagram weren’t even close to launching. There was no iPhone and there was no Android.