Ranking #1 on Google Is Overrated (Ahrefs’ Study of 100k Keywords)

Everybody wants to rank number one, but is this really the right goal to pursue? Our study of 100k keywords says not always.

I haven’t done any client SEO work for many years, but I’m sure the gist is much the same as it was 5–10 years ago:

Can you rank my website #1 in Google for these keywords? How long will it take? How much will it cost?

Nothing is wrong with any of those questions, but they do demonstrate a fundamental misunderstanding of how SEO works in 2019. Why? Because ranking #1 doesn’t always equate to SEO success.

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