For many site owners, ranking in position 1 is the holy grail of SEO. However, if you are in a competitive market, achieving that coveted first position in the Google SERPs (search engine results pages) may take a lot of effort and investment.
I’m not saying you shouldn’t make the investment, but don’t overlook the opportunity to rank in position 0 with a featured snippet. For one thing, getting a featured snippet may be less about the link metrics and more about the actual content on your page. So if you are outgunned in terms of backlinks, then featured snippets could be just the thing for your business.