The need for contactless pickup spurred an immediate demand for curbside order fulfillment in the days and weeks after shelter-in-place orders went into effect this spring. Mass merchants like Lowe’s, Best Buy, and Dick’s were among the first to jump onboard with curbside pickup programs, leading to massive opportunities amid an industry-wide depression.
Bed Bath & Beyond accelerated the rollout of its BOPIS program and curbside delivery. By April, the retailer had converted around 25% of its stores into regional fulfillment centers and almost doubled its digital fulfillment capacity to support rising online sales.
