Question and answer sites come and go. Quora is today’s reigning queen.
Go to Quora.com (after reading this article, please). Search “Quora for marketing.” Search “guitar strings.” Search “miniature poodles.” Search “pickleball.”
These are just a few things that interest me. You can search whatever interests you. You’ll find oodles of relevant questions. You’ll find oodles of answers, insights and ideas. You’re likely to spend oodles of time there.
Oodling aside, my point is Quora marketing is a smart play—for any type of business and for all kinds of reasons. If one of your primary marketing goals is to deliver answers to those who have relevant questions, Quora is your silver platter.