Pinterest is one of the most visually oriented social networks, making it a powerful tool for increasing brand visibility and promoting new products. If you’re already using the platform to tell your company’s story and engage with your audience, Pinterest ads can help you take your campaign one step further.
As of late 2016, over 150 million people were using Pinterest to find inspiration, share ideas and shop for products. According to HootSuite, 87 percent of Pinterest users say the platform has influenced a previous purchase, and 93 percent use it to plan purchases they wish to make in the future. These statistics suggest a potential gold mine for your company.