Confirming earlier reports by The Information and here at TechCrunch, Twitter officially announced the launch of a new tool for live video aimed larger media publishers and broadcasters. The Producer API, as it’s called, will allow professional publishers to connect their equipment to Twitter in order to stream live video directly to its network.
Twitter had previously launched Periscope Producer last fall, which allows creators to live stream video content from devices like professional cameras, satellite trucks, VR headsets, desktop streaming software and elsewhere. This was a step up from Periscope’s earlier value proposition – individual users “going live” from their phones to stream straight to Twitter. Instead, the software offered a way to use professional equipment in order to stream higher-quality, more polished videos.