Purchase Decisions: 9 Things to Know About Influencing Customers

If you want to get people to buy your stuff, you need to understand how people make purchase decisions.

Product quality and seller reputation matter… it goes without saying. What about when the product matches the customer’s needs and they trust the seller? What are the things that influence purchase decisions once those fundamentals are in place?

Online purchases start with a Google or Amazon search. Most people do online research and compare different options. Actually, 73% of purchase decisions begin with research conducted on either Google or Amazon.

Here are 9 things you should know about purchase decisions.

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