Prospect for in-person conferences fades for 2020

The likelihood that marketers will attend an in-person conference or event before the end of 2020 continues to fade, according to the latest data from MarTech Today’s Event Participation Index.

In fact, marketers on average gave the likelihood that they would attend an event in the fourth quarter a 3 out of 10 chance, compared to 4 out of 10 when we first asked the question in late April.

Overall, 69% of marketers we surveyed said they would only attend virtual/online events this year unless a COVID-19 vaccine is available, a slight uptick compared to 66% who answered the same question more than a month ago.

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