The Problem with Paid Search Marketing (and How to Fix It)

Generating traffic without providing a good landing page is like throwing perfect fast balls when nobody is at bat. It’s good exercise, but doesn’t score.

We’ve seen it over and over again: businesses wasting money on PPC ads. That’s right, wasting money – lots of money.

Some blame online advertising in general, saying paid ads are good at paying Google and Facebook, but not for bringing in clients.

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