At every search conference, you hear the same click-bait question: “Is SEO dead?”
The short answer is “no,” and the longer answer is still “no,” it’s just changing. Maybe the term search engine optimization (SEO) isn’t really a good way to describe the wealth of practices and factors it encompasses anymore.
I’m convinced we’ll soon start to hear “Has content marketing been dethroned?” The argument for this, while still designed to get heads turning and tongues wagging, is particularly relevant for local businesses in the search world of 2018. As Google more firmly fits itself into the divide between a searcher and local business websites with featured snippets and the like, a more fitting question would be “Is there any point in local businesses doing content marketing?”