Back in 2013, Facebook released custom audiences to the public. It allows advertisers to upload lists of current customers to target or exclude and the ability to create audiences based on interactions with your website or app. This tool has quickly become one of the most essential in the digital marketer’s tool belt.
Here is everything you need to know about Facebook’s custom audiences and retargeting capabilities.
Before starting any campaign setup, you’ll want to make sure you have the Facebook pixel setup and working properly. Here is how to do that.