Online advertising has given businesses of all sizes a chance to compete in the market. Before this tech time, only businesses with big budgets were able to advertise. Small businesses can now promote their products or services with just a small budget, and they are able to increase it as they grow and see results.
In addition, online advertising has provided a clearer attribution platform. We can know if our PPC or display ads are working based on conversion data. We can also know how many people see our ads with impressions and even know how many of those people clicked (click-through rate or CTR).