Your PPC Campaign is Dying… Now What?

There is no doubt that PPC is an extremely profitable channel when managed properly. However, sometimes, it can be challenging to return profitability to a PPC campaign. No campaign is perfect, and there can always come a time when performance can deteriorate.

For example, let’s say you spend $10,000 on the first month and you get 100 conversions with the cost per conversion at $100. By the second month, you get 70 conversions at a cost of $140 per conversion. This could leave you wondering, “What do I do now?”

Relax. You just need to think about what happened to the campaign to make it yield these results. If you are not sure, there are many ways to find the issue and fix it.

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