Innovation in email marketing doesn’t always have to mean new technology. By adding the power of video to your email marketing, you’ll be giving it a refreshing performance boost! This is why.
The effectiveness of email marketing has been proven over time. It has withstood the barrage of new communication options, and still delivers among the highest ROIs in the digital marketing world.
But video isn’t far behind. Video marketing has also proved itself to be a high ROI earner for marketers seeking to engage consumers with plenty of distractions and short attention spans. So when you execute a campaign using the ‘best of both worlds’ by implementing videos in your email marketing efforts, it can be a great idea. Consumers love videos.