Video content marketing, a subset of the wide content marketing umbrella, is often passed over by businesses in favor of written content.
The reason for this is simple, I think — video just requires a lot more work.
A good writer can bust out an awesome blog post in a matter of hours, or even minutes, depending on their expertise and proficiency.
Slapping in a few free images and dropping it into the website doesn’t take a rocket scientist, and, more importantly, it doesn’t take a large investment.
Video is very different.