Since the dawn of time, traditional marketing efforts boiled down to finding where your target audience hangs out, getting there and bombarding them with your marketing messages. With the rise of inbound marketing however, the original principle has gotten a small but important spin. Now it’s all about finding your target audience and engaging in meaningful conversation, providing useful, valuable content with the goal of building trust, brand awareness and gaining the position of an expert and a thought leader.
The obvious choice for those goals, since day one, were social media channels. After all, that’s where everyone’s target audience hangs out.
But there are quite a few hidden gems on social media, buried deep beneath the vast mountains of cat videos and Donald Trump haters, and those are social media groups.