There’s no fancy way of saying this, so I’ll just say it:
Pop-ups aren’t dead. Some people think they are, but they’re not.
Ask yourself this for a moment — why do you think pop-ups are dead? I bet the tune in your head sounds something like this:
“I think they’re annoying, and people say they’re annoying. Hence, annoying.”
Annoying. Got it.
But are they really? Marketers know the thoughts people have vs. the actions they take are two totally different things. Social psychologist Martin Lindstrom found as much and even published a book about it.