Having a Podcast: What Your Business Needs to Know

While podcasts aren’t exactly new, they have been surging in popularity over the last few years. What does a podcast listener look like? Here are some interesting demographic facts from Podcast Insights:

  • Podcast listeners are much more active on everysocial media channel (94% are active on at least one – vs 81% for the entire population)
  • Podcast listeners are more likely to follow companiesand brands on social media
  • 17% (48 million) listen to podcasts weekly – up from 15% in 2017
  • 56% of podcast listeners are male
  • 45% of monthlypodcast listeners have household income over $75K – vs 35% for the total population
  • 27% of US podcast listeners have a 4-year college degree – vs 19% for US population
  • 64% of the US population is familiar with the term “podcasting” – up from 60% in 2017 (Infinite Dial 18)
  • 50% of all US homesare podcast fans (Nielsen, Aug 2017)

Interesting, right? For those of you who are not familiar with a podcast, here is a brief backstory to how it got its name and what it is.

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