Pinterest’s Adding Thousands of New Ad Targeting Options via Their ‘Taste Graph’

Essentially, Pinterest’s Taste Graph will give you more options for targeting your ads to the exact right people. A lot more – Taste Graph will increase Pinterest’s ad targeting categories from around 400 to more than 5,000, a huge expansion in potential qualifiers.

The process will be similar to how you can target ads on Facebook – the new Pinterest categories will be available via a drop-down menu within Pinterest Ads Manager, with sub-categories listed in each segment. Pinterest’s also looking to add a search bar which will auto-populate as you type in order to help advertisers find relevant interests to target, though that element hasn’t been developed as yet.

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