Pinterest updates Ads Manager, rolls out Product Pins features ahead of holiday shopping

Pinterest announced Wednesday the first big refresh for its self-serve Ads Manager tool since its launch in 2016. The company also added dynamic pricing and stock information to Product Pins and launched two new shopping recommendation sections.

An updated Ads Manager. Pinterest advertisers will now see a step-by-step campaign set-up wizard within Ads Manager that lets them choose a business goal, select an audience, or select the Pins they want to promote in search results or the home feed. Ad placement options are also now available, allowing advertisers to select browse or search placements at the ad group level.

Advertisers will also be to schedule ads and have access to a new “pause campaign” tool to review Pins before they go live, as well as create new pins without having to exit campaign setup.

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