Pinterest unveils new video capabilities for brands

Pinterest has rolled out new video capabilities for brands on the platform. Businesses now have an updated video uploader to ease the process of uploading video content, a new tab within business profiles dedicated to videos and new “lifetime view” video analytics (to see how a video performs over time). Business will also be able to schedule video content in advance with Pinterest’s new Pin Scheduler tool.

Pinterest, which went public in April, is shaping up its platform for marketers, recently building out new e-commerce features and, with this latest update, new tools to help boost organic video content from businesses.

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