Advertisers have plenty of options for running video ads — but they haven’t had a chance to run on one of the most engaging discovery-driven platforms on the Internet, Pinterest, quite yet.
That’s partly because the option simply wasn’t there on Pinterest. It was only in the past few weeks that the company finally started rolling out a native video player. And it was natural that video-based advertising would follow, which the company is now rolling out with its managed partners. It won’t be completely open to the rest of its advertising customers yet, as is often the case with the new products it rolls out.