Pinterest has integrated Search Ads as a way to give businesses large and small a way to run ads that show up among relevant content. In fact, the ads will appear immediately after a user enters a query. As Pinterest is a visual entity, ads are visually based, primarily composed of an engaging image and less text than traditional advertising methods.
There’s amazing upside to advertising via this method – Pinterest’s research has shown that “97% of Pinterest’s search queries don’t mention a specific brand,”
