Pillar Pages vs. Skyscrapers vs. 10x Content vs. Cornerstones: What’s the Difference?

“In the world of branded marketing tactics, your metaphor either dies, or it lives long enough to be confused with the other surviving metaphors.” —Harvey Dent (probably)

One difficulty of working in marketing: the tactics change faster than the language around them. Influencers are always coining new terms to describe new tactics, and sometimes those terms overlap.

And that leaves marketers in a big bowl of terminology soup. Case in point: even newcomers to SEO know about the benefits of long-form content. But what do they call that content? Pillar pages? Skyscrapers? There’s a lot of vocabulary to wrap your mind around—and sometimes it helps to step back and see where it came from.

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