PhoneWagon raises $1.2M to track when marketing campaigns lead to phone calls

When it comes to tracking the effectiveness of online advertising campaigns, PhoneWagon CEO Ryan Shank said there’s been a big piece missing for most businesses — namely, how often those campaigns lead to phone calls.

Shank has plenty of experience in local marketing, having worked in sales at Yext, then serving as COO Mhelpdesk, which was sold to IAC’s HomeAdvisor.

And he’s announcing that PhoneWagon has raised $1.2 million in seed funding, led by Birchmere Ventures, with participation from Active Capital. The startup was part of the most recent class of startups at Techstars NYC, and its angel investors include early Yext employees Adam Liebman, Adam Kaplan and Dave Greenberger.

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