Just because millennials don’t make phone calls doesn’t mean they’re going away.
In fact, Invoca says there has been a 40% increase in phone calls across all industries since 2014. And why not? Phone calls are the quickest way to get a response, according to 75% of consumers.
So, marketers are taking note, and giving phone calls the attention they deserve.
But it’s not that simple.
Phones ring. Great. People are interested. They want to learn more. They maybe even want to buy.
But why? Where’d the call come from? Did they get your number from a mobile search? From an ad? Cool — but which one?
Here’s how you can discover where your most profitable leads are coming from with call tracking (so you can bring in more of those profitable leads).