Businesses on page 2 of the SERP might as well not exist.
It sounds harsh but it’s simply the reality that both you and your clients should be fully aware of.
You know the drill—you want pizza so you get on your phone and do a search. Google presents its top 3 local options in the “Snack Pack” and 10 other organic results. You pick one and make a call or pop in the pizza joint.
Your search doesn’t last too long typically – you’re not digging far beyond the top 3 spots.
Your clients want and need to appear in one of those spots, or on the first page at least for those target keywords. So how do you get them there? How do you explain it if their site is AWOL?