Why You Should Up Your Paid Social Ad Spend This Year

Google’s been announcing some major developments in the past few months.

In November, they announced that the search engine would be moving toward mobile-first indexing. Then this June, Google’s Senior VP of Ads and Commerce, Sridhar Ramaswamy, posted an announcement that the search engine had joined the Coalition for Better Ads, an organization that works to improve the online ad experience.

The Coalition released a report recently detailing guidelines for creating better ads – in other words, ads that people don’t find annoying.

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