Paid Search Conquesting: How to Squash Competitors Without Starting a War

Paid search conquesting has always been a controversial topic in the pay-per-click world. This is because the tactic is notorious for starting bidding wars. During a bidding war, both parties can be negatively impacted as their brand name visibility is threatened and their CPCs increase.

However, aside from the controversy, competitive search campaigns can be a new source to capture brand visibility and awareness among a highly relevant audience.

Therefore, in this article I will be discussing ways to mitigate the risks and reap the benefits of a competitive search campaign.

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