Quick, answer these questions.
Which is better, a hammer or a screwdriver?
Is a sauce pan better than a skillet?
Should you use paid or organic social media marketing?
The answer to all three questions is the same in every case: It depends. The tool you use depends on the task at hand, the results you want, and how you want to achieve those results.
If you have an online business presence (and if you don’t we need to talk), social media marketing is mandatory. If you don’t have some kind of social media presence, you could be on your way to irrelevancy.
A major part of social media marketing is understanding the two different types: paid vs. organic.