Just a few days ago, many Long Beach businesses rejoiced: After over two months of

Many businesses and nonprofit organizations have been shut down or operating at limited capacity for

Sean Wotherspoon spent Saturday night in his Los Angeles home, watching live as his businesses

COVID-19 has changed the way workplaces operate perhaps forever, which makes reopening for many businesses

Brands are moving quickly to adjust their marketing in response to the pandemic, and Ace

Small business owners have tapped into personal savings accounts to keep their businesses afloat during

The spread of COVID-19 has changed the daily lives and habits of millions of people

The COVID-19 pandemic has put much of the world on pause. However, as a brand,

Businesses all over the globe are struggling with new challenges as a direct result of

With many states allowing businesses to reopen while COVID-19 concerns continue, companies are implementing various

Whenever I give a webinar, I always explain there are two types of marketing a

Empathy is powerful. The ability to put yourself in another’s shoes to better understand their

Whether by necessity or ingenuity, minority-owned small businesses may be giving us an early sign

JCPenney, Neiman Marcus, and other household names have recently filed headline-grabbing Chapter 11 bankruptcy cases.

According to a federal survey, 44% of small business owners borrowed money to meet expenses.

Brandify’s Local Search Consumer Survey, conducted in late 2019, indicated that consumers turn to Google

In 2020, the era of digital transformation is in full swing. At this point, video,

June seems like an excellent month to finally face the reality that 80% of our

In light of COVID-19, public speakers need to adapt to the global context. Offline events

While consumers are settling into their new routines of life at home, consumption habits are

I make myself some coffee, slice up a piece of fruit, and head out to

It’s June 2020. Dear Earth, Are you still enjoying your nap? For those of you

As mobile marketers, you have it rough nowadays. If your budgets haven’t been cut yet,

Just 12% of black and Latino business owners who applied for PPP (Paycheck Protection Program)

Social media influencers use perfectly styled images to generate sales for brands in almost every

One of the great threats to the post-pandemic economy is becoming clear: Vast numbers of

At the recent Discover MarTech virtual event, where I was honored to host a roundtable discussion, I

Daniel Lubetzky, founder and CEO of Kind, started his healthy snack company in 2004 and

A new report from Google highlights 5 key trends that demonstrate how consumer behavior is

People split into two big categories during the crisis: Those who stay at home. Essential

We’ve all been experiencing recent lifestyle changes in 2020 — both personally and professionally. For

In our 2020 State of Marketing report, video beat out common tactics like blogging and

Many companies are shifting business models, entering new markets, and trying to find ways to

Wondering how to stay top-of-mind with your customers, even if you aren’t open? Looking for

Remember those long bygone days, when buy-online-pick-up-in-store orders accounted for maybe 3% of your business?

Business owners who borrowed less than $2 million from the Paycheck Protection Program can breathe

LinkedIn Pages are being updated with the ability to create virtual events, in response to

When the Book Dispensary in Columbia, S.C. reopened its doors on April 21 after being

Stephanie Baiocchi works as IMPACT’s director of events and community — a role that asks

The coronavirus pandemic has transformed brick-and-mortar business, possibly forever. Peter Paine, former eBay and Walmart

I’ve worked from a home office since 2002. Forced into it — and initially opposed

Zoom video calls have huge popularity these days due to social distancing. It is one

The news has been filled recently with images of angry protesters agitating for the “reopening”

Wondering if you should make changes to your Facebook ads strategy? Looking for tips to

It’s clear that, depending on industry vertical, COVID-19 is having a different impact on ad

The reports are in and video is winning for small and medium-sized businesses business, especially

As the coronavirus shutdowns continue to strain companies across the U.S., many small businesses are

I recently returned from hospital in Singapore where I was a suspected coronavirus case. After

Here we are at the beginning of May. Many businesses still can’t resock inventory, but

Whether you’re speaking to an audience of 10 or 10,000, there’s something about standing before

One of the biggest ways the federal government has attempted to aid small businesses during

There’s no question that COVID-19 has propelled us into unforeseen circumstances. While the world stays

The IRS just did something that stunned me. It pulled the rug out from under

GAINESVILLE, Fla. (AP) — The Trump administration shelved a document created by the nation’s top

The $670 billion Paycheck Protection Program has been a lifeline for many U.S. small businesses

Generation Z, those born between 1996 and 2010, are becoming a critical group for brands