
How to Create a Media List that Gets Publicity
A good media list helps you bring your company news to the attention of journalists
A good media list helps you bring your company news to the attention of journalists
It’s going to take more than a second draw from the Paycheck Protection Program to
The coronavirus outbreak challenged and shook the fundamentals of business practices and functions. Marketing, which
Open Google, type in the words “SEO hacks”, and you’ll quickly find a never-ending list
Every time users interact with your product, they: Filter the information Seek the meaning of it Act within
It’s no secret that the same query will often produce different Google search results in
Despite optimism during this holiday shopping season, 48% of small businesses fear they won’t make
A lot is riding on the business entity type you choose. The business structure you
I admit it. I’m not on top of all the latest, coolest music. I used
The holiday season is usually a gold mine of opportunities for product-based businesses that can
Did you know that videos on Linkedin get 3x as much engagement than other post types? With
Companies that seemed to be doing well before the pandemic are gasping for air while
This week’s Ask An SEO questions are from Deepinder in Toronto who asked: “1. I
If you think bankruptcies have been a scourge in the pandemic so far, brace yourself—they’re
For many American small business owners, who applied for federal relief funding during the early
It’s a question asked on Reddit and Twitter every day. It makes the shoulders of
Internet users spend approximately two hours a day on social media. That’s enough time for
TikTok has blossomed into the seventh largest social media network in the world, which makes
The first step to determining your Facebook advertising budget is to understand the numbers related
Your business is getting by just fine – but still, the questions remain: Could you
Funding isn’t a one-size-fits-all process. Traditional routes for raising money — venture capitalists, angel investors
The rise of content platforms like YouTube and Instagram generated an explosion of quality content
Becoming an authoritative brand is no easy feat, but the massive benefits are worth the
Researchers estimate that humans make an average of 35,000 decisions every day, and a good
Back in 2008, I was one of the first writers in the industry to notice
The event industry has been turned upside down by the global pandemic. Some in the
Musical.ly, created in 2014, was a music sharing app whose users would share short videos
Whether to build local pages on a subdomain or within a subfolder has long been
As of mid-October 2020, the U.S. Small Business Administration (SBA) has approved 3,612,236 Economic Injury
It’s hard to stop watching TV shows, and that’s by design. Each episode ends on
Writing the subject lines for your emails can be one of the most stressful steps
WordPress 5.5 rolled in August 2020 and soon after millions of websites across the Internet
Marketing myopia can be the cause of businesses failing, marketing campaigns nosediving and products failing
Small businesses across the country have been pounded by the pandemic. Entrepreneurs have been forced
Marketing is not advertising. It’s not posting on social media or writing emails, and it
It would be amazing if every person you engaged on LinkedIn went to your site
When the coronavirus pandemic hit in March, Lenore Estrada was in the middle of constructing
How many times have you had to direct your Instagram followers to the link in
Nextdoor, the hyperlocal social networking service for neighborhoods, has launched a Neighborhood Sponsorships feature. The
When people feel like part of a community, amazing things can happen. When people can
With so many customization options in your Google My Business profile, it can be tough
Covid-19 has disrupted tax and retirement planning for small-business owners, especially those who focused on
We’ve all arrived at that moment at some point in our selling expeditions: You just
If you’ve dabbled in the art of digital marketing, you’ve probably heard about content marketing,
The now rapid spread of coronavirus across the United States and the threat of more
LinkedIn isn’t just a platform to show off your sweet professional headshot (nice haircut, btw!)
The positive news about a possible coronavirus vaccine could prove to be a negative for
Your audience keeps your brand relevant. You may know this already but without them, your
Are you wondering if you should set up a TikTok business account? TikTok is a
You’ve seen it a ton of times. Keywords targeting a specific city. “Plumber in Austin.”
How do marketers know when a Facebook ad actually generates interest and revenue in places
It is not surprising 2 in 3 small business owners believe a political stance can
When asked about Google, Bryan Clayton voices a familiar lament among small-business owners. “You keep
Want more leads and sales from your YouTube channel? Wondering how to use different types
States, cities, and community groups scrambled to launch loan and grant programs for struggling local
Google announced profound changes that will impact what sites Google ranks in the search results.
The COVID-19 pandemic has upended the way we engage with local businesses. We’re ordering more
Back in April, I wrote an article that gathered results from several research sources and attempted to
WordPress is an open-source content management system licensed under GPLv2. This means that anyone can
Business Insider estimates that 76 million U.S. shoppers will spend $23.3 billion buying products through
It has long been said that doctors make the worst patients; they know too much;
I was only 12 years old when Facebook became available for anyone with a valid
What a year. History is happening around us, and Google? Well, Google keeps on revamping
A report from Bloomberg indicates Google is in the early stages of transforming YouTube into
The pandemic challenged the service industry, including HVAC. One family-owned HVAC company, GEM Plumbing &
In a study of 2.1M searches and 766K videos, YouTube accounted for 94% of all
We all want more exposure because that is the lifeblood of a successful business. Unfortunately,
SEO is probably the most talked about topic in digital marketing. Every business wants a
The way your website looks and functions has a huge impact on user experience and
One of the most frequently asked questions we receive at Raine Digital is “I have
With more than 100 hours of video uploaded each minute, YouTube has become the de
The U.N.’s World Food Programme, spearheaded by American President Dwight D. Eisenhower in 1961, won
Welcome to the Covid Economy, CNBC Make It’s deep dive into how the coronavirus pandemic
Facebook has become the place for product discovery. In fact, 78% of American consumers say
Zoom has had a tough few months as competitors such as Microsoft Teams and Google
This week, Supreme Court confirmation hearings got underway for Judge Amy Coney Barrett, President Trump’s
Back in the day, going shopping meant visiting a few shops — maybe some with
Tracking phone calls for proper advertising and marketing analytics has long been significant to the
In the age of COVID-19, there are minimal networking, tradeshow, or face-to-face selling opportunities. Many
Most brands use social media to showcase their products and services, which makes sense. But