Village Briefing

Cloudflare Partners with WordPress – Free to $5/month

Cloudflare announced a new service that dramatically speeds up any WordPress website with improvements of

Why Your Google Ranking Keeps Changing

You’ve done your keyword research. You’ve ensured your keywords are distributed throughout your website and

29 Ways to Improve your Facebook Ads Bid Strategy

When you are new to running Facebook ads, it can feel a little bit like

What is Content Marketing? A Misconception Made Simple

Some marketing terms come and go, others disappear as quickly as they’re uttered, but what

New Instagram Resources For Small Businesses

Instagram is launching a mini-site full of new resources created to help small businesses get

3 Things Online Businesses Must Consider to Grow and Thrive

A successful business is always built from the ground up, and the most promising ventures

Mapped: The Uneven Recovery of U.S. Small Businesses

Small businesses are the backbone of the U.S. economy, employing nearly half of the private

No forgiveness: Small businesses still on hook for rescue loans

Banks say the process for converting the government-backed loans into grants has been frustrating because

Most small businesses say they’re ready for a coronavirus spike, survey shows

Smaller-sized businesses have been battered during the six months of the coronavirus pandemic but are

How to Use Video in Your Email Marketing

Email marketing is one of the most popular strategies within digital marketing and in 2019,

Not all business changes need to be big, sometimes a good pivot is small, thoughtful and consistent

Did the pandemic change your small business? For most of us, the answer is yes.

5 Best Alternatives Of Restream.io

We’ll know that pandemic has trapped all human beings just because of the ongoing COVID-19

The false hope of reopening is killing small businesses

Navy Pier is one of Chicago’s main attractions. Home to more than 70 businesses, the

Google SERP Study: Which Rich Results Get the Most Clicks?

Google rewrites meta descriptions for pages over 70% of the time, according to a recent

Square Just Made Getting Paid Much Easier for Entrepreneurs

If you have a social media account or even just the ability to send a

How to Take Over the SERPs for Your Name

Have you ever had someone say something about you online that wasn’t true? I think

Despite COVID, 86% of Consumers Plan to Shop Small Businesses During Holidays

Despite the sobering economic climate over COVID, optimism is high in regards to holiday shopping

81% Say the 2020 Election Will Affect Their Small Business, No Matter the Outcome

The Verizon Business Small Business Survey canvased perceptions of 600 small and medium businesses that

This Next Evolution Of Ecommerce Did $18 Billion In Asia Last Year. What Brands And Small Companies Need To Do Now

If the ecommerce revolution started in1995, get ready for the next evolution. Starting slowly in

The Google Page Experience Update Explained: How to Rank in 2021

Earlier this year (May 28th) Google announced that they’ll be rolling out a major addition

4 Reasons Why Focusing On Community Is Your Best Marketing Strategy

Digital communities are quickly becoming the lifeblood of organizations as more companies turn digital and

Everything Marketers Need to Know About Instagram Reels

Throughout the past two years, two of the most popular apps used by Gen Z

Mobile Advertising: 11 Examples Analyzed In-Depth

With the explosion of social media (currently at 3.5 billion daily active users and counting),

Facebook social media strategy for organic growth

The average Facebook Business Page has an organic reach per post of about 6.4% of

Top 5 Marketing Strategies for Retail Businesses

In 2020, the US Retail Industry is expected to spend over $30 billion (16% more

How to Get Results on Social Media Without a Million-Dollar Budget

Our consumers have learned what inadequate social media efforts look like, and they’re tired of

Best Small Business Loans

Unless you’re independently wealthy, most small business owners need a loan at one point or

The Marketing Hook: How to Capture Your Audience’s Attention

Earning the attention of an audience is one of the toughest jobs in marketing. The

5 Speech To Text Recognition Software That’ll Help You Work Faster

Being efficient at your work is kind of crucial entity if you want to get

39 Inspiring Examples of Contact Us Pages

Most contact pages are designed with function in mind. They slap an email address, phone,

The Complete Guide to Local SEO for Multiple Locations

There are many ways to optimize your website for local search so you can be

Thriving Beyond COVID-19: The New Marketing Model for Small Businesses

The economic impacts of the pandemic are becoming more tangible with each passing day. A

Predicting the Aftermath of the Economic Asteroid Known as COVID-19

When the asteroid that is COVID-19 struck world economies, the market was in the middle

The Ultimate Guide to Successfully Livestreaming From Home

In 2020, the way we work, shop and entertain ourselves has been completely up-ended. Work

3 Types of Blog Posts That Earn the Most Backlinks, According to HubSpot’s Link-Building Expert

As the HubSpot Blog’s Audience Growth Manager, one of my duties involves developing highly shareable

The Complete Guide To An Airtight Content Strategy For The Clueless

You want to keep all the elements of your content aligned to your brand’s theme,

Even LinkedIn Has Stories Now

LinkedIn is the latest platform to embrace the disappearing Stories format. The professional-networking site unveiled

Online Business Banking Guide

We are far from the days when banking tasks meant driving to a branch, waiting

7 Brands Killing it on TikTok That You Need to See

TikTok is the viral video sensation sweeping the nation, and it’s like 2020’s version of

Google Ads Editor: How To Use It to Improve Your Campaigns

To help ad strategists manage campaigns more effectively, Google introduced the Google Ads Editor. This

2021 digital marketing trends: 25 practical recommendations to implement

There is always a huge interest in digital marketing trends and innovation in marketing as

3 Reasons Marketing Is The New Sales

Sales have long been regarded as the driving force of business — as they should,

20 Stats That Make the Case for Co-Marketing in 2020

As a billionaire inventor and CEO, the fictional Tony Stark, also known as Marvel’s Iron

How Soon Your Post Will Take To Rank

Frontpage rankings are the holy grail in content marketing. Everyone wants to know how soon

Location-Based Search Disrupts Brand-Centric Theory of Marketing

Building a brand will never stop being essential for companies with brick-and-mortar locations hoping to

Misery on Main Street: COVID-19 takes a grim toll on America’s small businesses

Brunetti’s Pizza and Deli opened in Scranton, Pa., in 1958 and was so beloved by

The golden age of Social Media Advertising is over. What next?

Have you ever felt like someone was watching you on the internet? Like, “Wasn’t I

Digital & Disinformation: What the SEO Industry Can Do to Fight Manipulation

If you’re reading this, I don’t particularly have to convince you of the importance of

It’s No Longer About The Backlinks

SEO is one of those things no one wants to do. It requires patience, a

9 Best Product Launch Email Templates & Tips

You’re excited about your new product or service and want to launch it ASAP. Yet,

Promote Your Small Business on Instagram in 10 Simple Steps

So you’ve decided to use the power of Instagram to promote your small business? Great!

How to Organically Find Prospects (No Ad Spend Required)

When it comes to organic reach and connecting with prospects or potential customers, many small-business

How To Protect And Grow Your Brand On Amazon

How does a small to medium-sized business compete on Amazon while protecting its reputation for

How to Retarget Facebook Ad Traffic for Conversions

The objective you choose when you create your Facebook campaign has a huge impact on

This Is Why SEO Tools Are Lying About Search Volume

Some of the most important decisions in SEO are based on search volume data. We

Are Nextdoor Ads the Best New Way to Gain Local Customers?

With Congress failing to reach a new pandemic relief package, things are looking tougher for

25 Things You Need to Know About Pinterest

As a marketer, this means Pinterest is a promising platform to showcase your brand. But

On CRM: When To Buy HubSpot, And When Not To

HubSpot is one of those sales and marketing platforms that, when mentioned, always raises questions

4 Free Tips to Get Your Business to Show Up on Google Maps

Google is still the King, Queen and court jester of online search. Sure, Facebook and

TikTok Ads Behavior Targeting: How it Works

TikTok is known to be a great option for brand advertising. In fact, if you’ve

15 Local Marketing Strategies to Promote Your Local Business

There are many ways for a small business to market nationally and internationally. Digital products

How Virtual Reality Marketing is Changing the Face of Consumer-Brand Interaction

Virtual reality marketing is not the future—it’s the present. As early as 2018, 78% of

Service Businesses Need a Digital Revolution: Here’s How You Do It

Millions of people are now working from home, a number that skyrocketed in March as

How to Make an Instagram Business Account

When I worked at a marketing agency, one of my duties was to create Instagram

How to Recreate Live-Networking Via Virtual Table Talks

When was the last time you attended an in-person conference? If you’re like most of

Seven Ways To Pivot To Profitability During Uncertain Times

When the Covid-19 pandemic hit the United States in early March, the specialty medical services

How to Sell Products with Facebook Shops: A Guide for Marketers

15% of the social media users in the US use Facebook to shop, making it

How YouTube Generates & Ranks Suggested Videos

Back in 2008, I was one of the first writers in the industry to notice

Is Instagram Reels Worth Pursuing? Pros and Cons for Marketers

Instagram Reels offers a new way to share short video clips of up to 15

What the Presidential Campaign Can Teach Us About Sales and Marketing

Politicians must do more than serve. They also have to sell. They’ve got to get

Building an E-Commerce Website: 8 Technical Aspects You Need to Know

Creating an e-commerce website is not a complicated endeavor. You can focus on developing solid

Ruth Porat On Leading Through Crisis And Google’s Latest Moonshot To Rebuild The U.S. Economy—One Small Business At A Time

Ruth Porat, the stalwart chief financial officer of Alphabet and Google, is no stranger to