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Even amid new Covid relief efforts, a bleak winter is ahead for small businesses
It’s going to take more than a second draw from the Paycheck Protection Program to
Why Your Marketing Campaigns Must be Centered on Content Going Forward
The coronavirus outbreak challenged and shook the fundamentals of business practices and functions. Marketing, which
SEO is Not About Hacks and Optimizations
Open Google, type in the words “SEO hacks”, and you’ll quickly find a never-ending list
101 Cognitive Biases & Principles That Affect Your UX
Every time users interact with your product, they: Filter the information Seek the meaning of it Act within
How to check Google search results for different locations
It’s no secret that the same query will often produce different Google search results in
48% of Small Businesses Fear Closing for Good
Despite optimism during this holiday shopping season, 48% of small businesses fear they won’t make
Business Entity Types 101: Is It Time To Rethink Your Business Structure?
A lot is riding on the business entity type you choose. The business structure you
That Rapper You Hate is Better at Marketing Strategy Than You
I admit it. I’m not on top of all the latest, coolest music. I used
12 Ways Service-Based Businesses Can Take Advantage of the Holiday Season
The holiday season is usually a gold mine of opportunities for product-based businesses that can
39 LinkedIn Video Tips to Boost Your Marketing Strategy
Did you know that videos on Linkedin get 3x as much engagement than other post types? With
5 Ways Business Strategy Will Change By 2025
Companies that seemed to be doing well before the pandemic are gasping for air while
How Important Are Backlinks for SEO?
This week’s Ask An SEO questions are from Deepinder in Toronto who asked: “1. I
The bankruptcy system is about to be overwhelmed—and small businesses will get hit the hardest
If you think bankruptcies have been a scourge in the pandemic so far, brace yourself—they’re
Need More Cash? SBA Allows Struggling Businesses Another Shot at the EIDL Program
For many American small business owners, who applied for federal relief funding during the early
Core Web Vitals: Are Your Clients’ Sites Ready for Google’s New Ranking Signal?
It’s a question asked on Reddit and Twitter every day. It makes the shoulders of
4 Booming Industries That Are Stealing Social Media’s Growth Playbook
Internet users spend approximately two hours a day on social media. That’s enough time for
TikTok Advertising: The Ultimate Guide for Marketers
TikTok has blossomed into the seventh largest social media network in the world, which makes
How Much Should You Spend on Facebook Ads? Budgeting Steps
The first step to determining your Facebook advertising budget is to understand the numbers related
How to Build a Market Development Strategy
Your business is getting by just fine – but still, the questions remain: Could you
How to Fund Your Business with Government Grants
Funding isn’t a one-size-fits-all process. Traditional routes for raising money — venture capitalists, angel investors
5 Ways to Prepare for the Social Audio Future
The rise of content platforms like YouTube and Instagram generated an explosion of quality content
6 Ways to Build Brand Authority With Content Marketing
Becoming an authoritative brand is no easy feat, but the massive benefits are worth the
Expose Cognitive Biases For What They Are
Researchers estimate that humans make an average of 35,000 decisions every day, and a good
How to Rank a Video on YouTube & Google
Back in 2008, I was one of the first writers in the industry to notice
The Future Of Events Is Hybrid
The event industry has been turned upside down by the global pandemic. Some in the
What is TikTok For Business & Should You Use It in Your Marketing?
Musical.ly, created in 2014, was a music sharing app whose users would share short videos
Why Your Local Pages Might Be Happier on a Subdomain
Whether to build local pages on a subdomain or within a subfolder has long been
What Happens After Your Economic Injury Disaster Loan is Approved?
As of mid-October 2020, the U.S. Small Business Administration (SBA) has approved 3,612,236 Economic Injury
Can Content Marketing Hook People the Way Netflix Does?
It’s hard to stop watching TV shows, and that’s by design. Each episode ends on
The Ultimate List of Email SPAM Trigger Words
Writing the subject lines for your emails can be one of the most stressful steps
WordPress 5.6 May Break Sites on December 2020
WordPress 5.5 rolled in August 2020 and soon after millions of websites across the Internet
Marketing Myopia: What is It? How Does It Affect Your Business?
Marketing myopia can be the cause of businesses failing, marketing campaigns nosediving and products failing
For Small-Business Owners, a Shifting Landscape of Resources
Small businesses across the country have been pounded by the pandemic. Entrepreneurs have been forced
3 Psychological Biases That Affect Whether Someone Buys Your Product or Not
Marketing is not advertising. It’s not posting on social media or writing emails, and it
How to Create Effective LinkedIn Ads Retargeting Campaigns
It would be amazing if every person you engaged on LinkedIn went to your site
COVID-19 hits female-owned retail, restaurants harder
When the coronavirus pandemic hit in March, Lenore Estrada was in the middle of constructing
How to Add Links to Instagram Stories with Swipe-Up
How many times have you had to direct your Instagram followers to the link in
Nextdoor Neighborhood Sponsorships are Hyper Local Ads for Small Business
Nextdoor, the hyperlocal social networking service for neighborhoods, has launched a Neighborhood Sponsorships feature. The
How to Turn Your Customer Base Into a Community To Help Your Business Succeed
When people feel like part of a community, amazing things can happen. When people can
4 Google My Business Fields That Impact Ranking (and 3 That Don’t)
With so many customization options in your Google My Business profile, it can be tough
Action steps for small businesses that survived the pandemic
Covid-19 has disrupted tax and retirement planning for small-business owners, especially those who focused on
What to Do With the “I Can’t Afford It” Objection
We’ve all arrived at that moment at some point in our selling expeditions: You just
Why is Content Marketing Important? 9 Reasons Why You Need It!
If you’ve dabbled in the art of digital marketing, you’ve probably heard about content marketing,
These small businesses might not make it without more stimulus
The now rapid spread of coronavirus across the United States and the threat of more
The LinkedIn Insight Tag: What It Is and How to Use It
LinkedIn isn’t just a platform to show off your sweet professional headshot (nice haircut, btw!)
Small business owners uncertain of survival without new stimulus
The positive news about a possible coronavirus vaccine could prove to be a negative for
What Audience Development Is (And 4 Steps to Build Your Clique)
Your audience keeps your brand relevant. You may know this already but without them, your
Should You Set Up A TikTok Business Account?
Are you wondering if you should set up a TikTok business account? TikTok is a
How to Target Multiple Cities Without Hurting Your SEO
You’ve seen it a ton of times. Keywords targeting a specific city. “Plumber in Austin.”
How to use Facebook Tracking to Measure and Improve Your ROI
How do marketers know when a Facebook ad actually generates interest and revenue in places
2 in 3 Small Business Owners Believe a Political Stance Can Hurt Business
It is not surprising 2 in 3 small business owners believe a political stance can
Small businesses say they can’t afford to compete on Google
When asked about Google, Bryan Clayton voices a familiar lament among small-business owners. “You keep
YouTube Video Strategy: How to Grow a Business With YouTube
Want more leads and sales from your YouTube channel? Wondering how to use different types
They Pumped $9 Billion Into Small Businesses. They Want to Do More
States, cities, and community groups scrambled to launch loan and grant programs for struggling local
Google Announces AI Search Updates – Analysis
Google announced profound changes that will impact what sites Google ranks in the search results.
The State of Local SEO: Experts Weigh in on Industry-Specific Tactics
The COVID-19 pandemic has upended the way we engage with local businesses. We’re ordering more
Changes To Customer Behavior That Brands Need To Pay Attention To As We Approach The Holiday Season
Back in April, I wrote an article that gathered results from several research sources and attempted to
Why Small Businesses Need A WordPress Website To Grow Online
WordPress is an open-source content management system licensed under GPLv2. This means that anyone can
The Beginner’s Guide to Facebook Shops (With Examples)
Business Insider estimates that 76 million U.S. shoppers will spend $23.3 billion buying products through
The Consulting Industry’s Dirty Little Secret
It has long been said that doctors make the worst patients; they know too much;
How to Promote Your Business on Facebook
I was only 12 years old when Facebook became available for anyone with a valid
Core Web Vitals, E-A-T, or AMP?
What a year. History is happening around us, and Google? Well, Google keeps on revamping
Google Reportedly Turning YouTube Into a Shopping Site
A report from Bloomberg indicates Google is in the early stages of transforming YouTube into
Here’s How a Local HVAC Company Adapted During the Pandemic
The pandemic challenged the service industry, including HVAC. One family-owned HVAC company, GEM Plumbing &
YouTube Dominates Google Video in 2020
In a study of 2.1M searches and 766K videos, YouTube accounted for 94% of all
3 Step Process to Get Exposure and Press Coverage for Your Business
We all want more exposure because that is the lifeblood of a successful business. Unfortunately,
What is Shopify SEO? The 3,000-Word Ultimate Guide for 2021
SEO is probably the most talked about topic in digital marketing. Every business wants a
How Long Does It Take to Design a Website? A Complete Website Development Timeline
The way your website looks and functions has a huge impact on user experience and
Where to Spend Your Advertising Dollars
One of the most frequently asked questions we receive at Raine Digital is “I have
YouTube Videos: Top Ranking Tools
With more than 100 hours of video uploaded each minute, YouTube has become the de
COVID-19 Will Continue To Test Small Businesses—Here’s How To Respond
The U.N.’s World Food Programme, spearheaded by American President Dwight D. Eisenhower in 1961, won
7 months into the pandemic, small business owners don’t know how much longer they can hold on: ‘We are in survival mode’
Welcome to the Covid Economy, CNBC Make It’s deep dive into how the coronavirus pandemic
A Guide to Reducing Your Workload With a Facebook Auto Poster
Facebook has become the place for product discovery. In fact, 78% of American consumers say
Zoom Beats Microsoft Teams, Google Meet With Game-Changing New Features
Zoom has had a tough few months as competitors such as Microsoft Teams and Google
Here’s How a Justice Amy Coney Barrett Could Affect Entrepreneurs
This week, Supreme Court confirmation hearings got underway for Judge Amy Coney Barrett, President Trump’s
The Surround Sound Series: How We Created A New Content Marketing Program & Improved SERP Visibility Beyond SEO (Part 2 of 3)
Back in the day, going shopping meant visiting a few shops — maybe some with
Why Small Businesses Need Call Tracking
Tracking phone calls for proper advertising and marketing analytics has long been significant to the
A B2B Website in the Age of COVID-19
In the age of COVID-19, there are minimal networking, tradeshow, or face-to-face selling opportunities. Many
7 Creative Ways to Try Culture Marketing on Social Media
Most brands use social media to showcase their products and services, which makes sense. But