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Millions of US small businesses have survived 2020 – and they’re crucial to economic growth
There’s been much attention paid to the thousands of small businesses that have been suffering
WordPress Powers 39.5% of All Websites
WordPress is now powering 39.5% of all websites in 2021, up from powering 35% of
How to get a small business loan from the new $284 billion PPP program
The Small Business Administration is trying to take a more deliberate and targeted approach to
Here’s the No. 1 Thing Brands Can Do to Avoid Public Outrage and Cancel Culture
I once had a former manager who wanted us to post, share and comment on
‘New and improved’ PPP loans help small businesses hard hit by COVID-19 — but there’s a deadline to get the money
On Dec. 27, the new stimulus package — formally called the Consolidated Appropriations Act, 2021
How to Conduct a Small Business SWOT Analysis
Small business owners tend to view their businesses very tactically. Taking an objective view of
50 QR Code Uses for Marketing and Business
Not sure what to use a QR code for in business? Or perhaps you just
10 Ideas to Improve Your 2021 Marketing Plans
As we head into the year and start to ramp up our business engines for
How Your Small Business Can Take Down Goliath
You think it’s hard getting to the top? Try staying there. The accelerated churn rate
The True Failure Rate of Small Businesses
Have you heard that 90 percent of new businesses fail? Or that 50 percent of
Voice Growth Will Further Amazon and Google’s E-Commerce Dominance
For most people, e-commerce starts with a Google or Amazon search on our computer or
Animation in Digital Marketing: The Power of Influence Hidden Behind Cartoons
Videos are the most versatile content type interacting with the human psyche. We, humans, perceive
Blue Ocean Strategy Summary – Should You Implement It?
If you are a part of the business community, you might be familiar with the
Wix Websites Are Not Small-Business Ready. Here Are 13 Reasons Why…
If you’re looking for a DYI friendly small-business website platform, the usual suspects are likely
In 2020, big businesses got bigger and small businesses died. The vicious cycle won’t stop until we take action.
2020 was a horrifying year to be a small business owner. Yet, for some of
Minimum Wages Increase in 25 States in 2021
According to a study by Wolters Kluwer Legal & Regulatory 25 states will raise their
4 Effective Mobile Marketing Strategies for 2021
There are plenty of exciting ways to grow your business in 2021. More people are
How To Use LinkedIn To Market Your Business
When thinking about social media platforms to use for your business, most people tend to
26 Predictions for Marketing, Content Marketing, and PR in 2021
Predictions usually include some element of aspiration. It’s not just what we think will happen,
What’s next for Social Media?
This year, the COVID-19 pandemic has forced companies to digitize and actively engage customers on
5 Simple Tips to Use Video Reviews to Grow Your Business
Testimonials and reviews are essential to driving sales online now. This is because, over the
YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers
YouTube continues to be one of the best places to see organic growth, and the
Covid is Changing Search. Here’s How to Respond
The Covid-19 pandemic has proven to be one of the most disruptive forces the search
Service Bundling Strategy – 7 Benefits for Your Small Business
A service bundling strategy is a marketing tactic that involves offering multiple, complementary services as
The Covid-19 Crisis Changed Fulfillment Tech Forever. Here’s What’s Next.
Supply chains stretched to their limits. Consumers embracing e-commerce in record numbers. Expectations for ever-faster
The SWOT is Dead.. Here’s a better SWOT alternative
“Hey, can you do a quick SWOT analysis? I want to include it in the
More PPP loans are coming. Here’s how your business can get a second one.
President Donald Trump has signed into law a new $900 billion coronavirus relief and stimulus
New 2020 Marketing Trends in a Post-COVID-19 World: Part 1
Covid-19 continues to rule the economic landscape forcing many companies to rethink and reinvent their
SMBs Face Long Road to Recovery in 2021
Don’t let the positive vaccine news fool you. Small businesses are still feeling the impact
How to Build an Effective Local SEO strategy in 2021
Local SEO refers to the practice of increasing the visibility of physical locations in search
6 Ways to Prepare for the Next Round of PPP
If President Trump signs the latest Covid-19 relief bill into law in its current form–no
Three big ways small business would benefit from the new Covid relief bill
Given how much the pandemic has hammered small businesses, three big changes to the Paycheck
Small Business Administration (SBA) Loan Fraud: Payouts Show Magnitude of Issue
On a block of South Hermitage Avenue on Chicago’s South Side, rows of crenelated brick
As small businesses await new U.S. aid, it’s too late for some
Clay Reynolds is starting to make peace with a gut-wrenching reality: He may have to
New Paycheck Protection Program (PPP) Loans: How to Qualify and Apply
More PPP loans, EIDL grants, Pandemic Unemployment benefits and other small business relief are coming
Clubhouse App: How to Get Started
If you’ve been hanging out on social media the past couple of weeks, you’ve probably
New $10,000 EIDL Grants: Do You Qualify?
Congress has allocated another $20,000,000,000 in EIDL grants (advances) in the new stimulus bill. If
COVID relief bill could help some small-business 401(k)s
Small businesses that have laid off or furloughed workers this year may have one less
What is Every Door Direct Mail?
Customer acquisition is key to any business, no matter its size, stage of development, or
TikTok Launches New Small Business Resource Center for Marketers
As it continues to expand its business offerings and ad options, TikTok has launched a
Adding Google’s “How-To” Structured Data to Your Content – A Beginner’s Guide
If you’ve stumbled upon this post, chances are you’re intrigued by the way the “how-to”
COVID-19 relief bill addresses key PPP issues
The U.S. Senate and House of Representatives overwhelmingly passed a $900 billion COVID-19 relief bill
New Relief Package Provides New PPP Funding for Small Businesses
After months of partisan wrangling, on December 20, 2020, Congressional negotiators finally agreed on a
America’s traditional bank loans dry up for small businesses – what can they do?
As if small firms haven’t had enough to deal with this year, now there’s something
The Product Launch Marketing Plan That Earned $1 Million in 60 Days
Sometimes you have to wait months to see if your product launch marketing strategy was
Will Employers Require Covid-19 Vaccines? 5 Tips for Constructing Company-Wide Policies.
A viable, effective, widely-distributed vaccine for Covid-19 may soon be a reality. At best, it
How to Set up and Promote Your Facebook Business Page
Having a Facebook page is a must for any serious blogger or a business owner:
How to Plan Your Video Marketing Campaign Through Each Step of the Sales Funnel
When thinking about marketing, we tend to think of catchy slogans and billboard ads. We
Social Media Marketing Trends for 2021: Predictions From the Pros
When it comes to gearing up for 2021, especially with Instagram marketing, there are two
How to Launch a Branded Podcast in 2021
So, you’re thinking about launching a podcast… The medium is exploding right now, so now
10 Reasons Why SEO Doesn’t Work
As someone who has spent a significant part of their career working directly in search
Goldman Sachs CEO David Solomon Announces Additional $250 Million Investment In Small Businesses, Bringing Total 2020 Commitment To $1 Billion
“Given what’s happening with the pandemic, it’s so critical we continue our longstanding legacy of
Why Clubhouse App Might Be the Next Major Social Media Platform
Have you heard people talking about Clubhouse App? Wondering why people are obsessed with this
2021 Small Business Economic Outlook
2021 is weeks away and business leaders must be prepared for abrupt shifts in the
10 Practical Backlink Strategies I’ve Extensively Tested — Why Some are Better than Others
SEO is overwhelming. It just is. There are just too many strategies and a shortage
Top 20 Digital Marketing Trends You Need to Vouch for in 2021
Your customers are online in some capacity for a good proportion of the day, which
How to Find Customers That Will Buy from You Using Facebook Ads
So, by now you will have found your product niche, vendors to supply products, and
An Ultimate Guide to Designing a Unique Logo for Your Business
Creating the right logo for your business is crucial because you need to get it
How to Make a Promotional Video in 7 Easy Steps
YouTube is one of the largest social media networks with over 2 billion monthly logged-in
10 Unique Instagram Reels Ideas to Get People Watching Your Channel
Move over TikTok, Instagram Reels are here—and they’re looking to make a splash. Launched in
America’s two-track economy: the small business credit crunch
Over the past three decades, Kim Peacock and her husband Don Milroy built up a
27 Free & Low-Budget Marketing Ideas for Any Business
Small businesses often have a tight marketing budget to work with, which can make promoting
Nine Social Media Sites To Watch For Marketing In 2021
While it is well known that schools have long been targeted by cybercriminals, COVID-19 has
87% of Consumers Now Read Online Reviews for Local Businesses
The 2020 Local Consumer Review Survey from BrightLocal reveals 87% of consumers are now reading
Influencer Marketing Strategy: How to Scale a Business
Wondering if influencers can help you grow your business? Wondering how to work with influencers?
Business Loan Applications: The Five C’s That Credit Lenders Look For
Running a business requires a lot of capital. Many companies need to apply for outside
How To Do Local SEO for Businesses Without Physical Locations in 2021
“My business makes local deliveries, but doesn’t have a storefront. How do I handle listings
Video marketing trends to cut through the noise in 2021
As technology and digital habits evolve, it’s not really surprising that video predictions and usage
SCORE Looks at Impact of COVID-19 on Small Business in the US
It’s no secret that COVID-19 has made a huge impact on small businesses. A recent
What Are Social Media Pods & Should You Join One?
Is this you? You spend hours putting together a brilliant Instagram post. It has all
15 Trends That Are Expected To Drive Small Business In 2021
To say that Covid-19 has been a game-changer for small businesses in the United States
How to Prepare Your Business For Economic Downturn
Covid has had a devastating impact on the entire economy. Before this pandemic, economists were
Business Loan Approval Rates Drop by 50% in the Last Year
Small business loan approvals at big banks are down by 50% compared to last year’s
How to Switch to an Instagram Business Profile + 10 Benefits
On the surface, an Instagram business profile seems like it’s an exclusive club, but really,
Know Which 2020 IRS Form to Use if You Paid Independent Contractors?
Beginning with the 2020 tax year, Form 1099-NEC will replace Form 1099-MISC box 7 for
States Try to Rescue Small Businesses as U.S. Aid Is Snarled
With the economic recovery faltering and federal aid stalled in Washington, state governments are stepping
3 Vital Marketing Strategies Businesses Should Adopt Post-Covid
Every time the world experiences an unprecedented shake-up, things evolve quickly, and a lot is
The 30-60-90 Day Content Strategy and Marketing Plan
If you’ve recently joined a new company as a content strategist, marketer or manager, and
Most Consumers Changed Brands in 2020: Research Explains Why
Now that 2020’s global pandemic has taught most of the world how to live and