How to Create a Communication Strategy [+ Free Templates]
There are certain characteristics that should be at the core of any successful business. For
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Direct Response Marketing: Make Immediate Marketing Returns
On an average day, we’re exposed to 4,000 – 10,000 advertisements. Many of them achieve
How Much Do Instagram Ads Cost in 2021? (+ How to Make the Most of Your Budget)
While Facebook and Instagram advertising work using the same Ads Manager, their respective advertising costs
Why Consumers Care About Influencers, and Why You Should Too
What do you think of when you hear the word “pudding”? For most people, it
213 Marketing Dashboard Templates for Tracking and Measuring Your Marketing Performance
If you’re in any kind of marketing role, you know that a big part of
A Breakdown of Facebook Ads Budgets (+ Free Budget Calculator)
Spend too little on your Facebook ads budget and risk missing out on conversions. Spend
Small business rescue slowed by fight against fraud, drawing protests
Tens of thousands of small businesses have faced delays in receiving emergency payroll support loans
Where to Look If Your Small Business Can’t Get a PPP Loan
The Paycheck Protection Program can be a lifeline for businesses that qualify, but it’s not
9 million U.S. small businesses fear they won’t survive pandemic
Three out of every 10 small businesses in the U.S. say they likely won’t survive
Content Marketing Strategy in 2021: The Ultimate Guide
Having a solid content marketing strategy in place is a must-have for a great content
Clubhouse App for Business: What Marketers Need to Know
As the pandemic drags on, retailers like Amazon, Walmart and Target are raking in digital
New online platform ‘Nearby’ wants to help small businesses compete with Amazon
As the pandemic drags on, retailers like Amazon, Walmart and Target are raking in digital
Youth League Marketing Is a Bigger Opportunity than the Super Bowl
On the first Sunday of every February, American tradition puts millions of us on the
Google BERT vs SMITH: How They Work & Work Together
Last month here on Search Engine Journal, author Roger Montti covered the Google research paper
Websites for Small Business: How to Get Noticed in 1 Hour a Day
It’s not enough just to have a website; small business owners need to think about
How to Succeed Working From Home and Marketing Your Business During COVID-19
Working from home is the new norm these days, as we continue to battle the
The Future of Advertising [Expert Predictions & Data]
In a world of banner blindness, I’m sure you’re concerned about the future of advertising.
The ABC’s of Google Ads Mistakes, Part 3: Automation
Google Ads can seem pretty daunting at first. For inexperienced marketers or business owners, it
Short-Term vs. Long-Term Digital Marketing Strategies
For years, marketers have been trying to answer an age-old question: how can you most
How Much Does Direct Mail Marketing Costs?
Many of us are dependent on the Internet today so that they can keep up
How to Set Up Your First LinkedIn Ads Campaign: Step-by-Step
Advertising on LinkedIn, the largest professional network, can help marketers reach their audience. Learn to
2021: Live By the Fan or Die by the Mob, Which Side are Your Customers On?
For large consumer brands, 2021 is going to be the Year of the Fan. This
The “Google Knows Best” Fallacy
The way most companies approach content marketing is predicated on the unspoken idea that Google
Content Marketing in 2021: The Low-Hanging Fruit Checklist
I’m going to pretend that I found myself running a SaaS company when I woke
The Pandemic Struggles of Home-Based Small Businesses
Throughout the course of the pandemic, many of us have heard about small businesses struggling
How to Make Low-Cost Video Ads That Convert
A lot of people are intimidated by the prospect of creating video to use in
Facebook to iPhone Users: When You Accept Data Tracking, a Small Business Gets Its Wings
Apple’s iOS 14 will soon require every third-party app to ask your permission to track
Don’t Tell Me About Your Product
Mark Evans is a Fractional CMO for fast-growing B2B and SaaS companies and the host
PPP Loans Covered Less Than a Month of U.S. Small Firm Expenses
As a fresh round of federal relief loans is getting distributed to U.S. small firms
The Ultimate Guide to LinkedIn Groups
You know LinkedIn — the professional, polished, responsible sibling of the social media sphere. Considering
Transitional Experiences Are Not the Future
2020 cracked the whip, and if we weren’t paying attention before, we damn well are
The Coming Onslaught of B2B Ecommerce Marketplace Competition
If you are responsible for a B2B commerce channel and you aren’t worried about what
Local SEO Guide: Mapping out a Successful Local SEO Strategy in 2021
Local SEO is a vital tool for all businesses. Did you know that 80% of
A Quick Guide to Relationship Marketing [Best Ideas & Examples]
What is the goal of every company in the world? Well, making money—duh! So, what
How To Make a Vlog [Step by Step]
I will argue with alarming confidence (and no actual data) that 90’s kids were the
Google Ads Click Fraud Prevention: How To Reduce It in 2021?
Click fraud is estimated to have cost advertisers as much as $19 billion in 2018
How We Increased Our Client’s Leads by 751% on Less Than £1K Per Month [Case Study]
It’s a common misunderstanding that working with a small budget for SEO means you can’t
Best small business loans of 2021
Small business loans can help you get access to cash for starting, expanding or keeping
Why Small Businesses And Startups Should Invest In Social Media Marketing
With the help of powerful advances in technology, business leaders are unifying supply chain and
Why pillar pages will soar your search engine rankings in 2021
Pillar pages are capable of providing a comprehensive take on a subject and assist users
How to Create a Facebook Group for Your Business
Facebook groups have helped me find roommates in Boston, potential dog breeders for a family
Everything You Need to Know About Google Ads Dynamic Remarketing
Dynamic remarketing is an automated ad format on Google’s Display Network that allows you to
9 Different Types of Marketing Campaigns – Ultimate Guide
A well-crafted marketing plan provides an opportunity to lock your company’s brand message securely in
Why Getting On TV Is Your Best Marketing Bet For 2021
How’s your TV watch time been? Don’t sugarcoat it – you know it’s been more
How Privacy Will Upend Advertising in 2021
In the new age of privacy compliance, we see a confusing set of laws and
Beyond The PPP Loan: Small-Business Lending Guidelines And The Pandemic
Small businesses account for more than 99% of all U.S. firms and are a crucial
A third of all small business owners say they can’t pay rent
Nearly half (49%) of all minority small business owners and a third (33%) of all
82% of Small Business Owners Ready for Digital Payments
A new study by Visa reveals 82% of small business owners are shifting toward digital
Outranking Tough Competitors: My One-Year Study of a Google Local Finder
A new client comes to your digital marketing agency and says their competitors are stuck
Landing Page vs. Website: All Your Questions, Answered
“Do I need a website? What should I use a landing page for? Do I
Top 10 B2B Marketing Trends for 2021
The year 2020 was one of the strangest times in recent history due to the
7 Strategies to Convert Comparison Shopping Consumers
With the eCommerce market as saturated as it is, comparison shopping has essentially become standard
WordPress.com Now Offers Website Development
The commercial arm of WordPress (WordPress.com) announced they were entering the website building business. The
How to Grow Your Business as a Solopreneur
A solopreneur is a professional who builds a personal brand that is tied to himself
Nine keys to becoming a future ready company
The prospect of successful vaccines for COVID-19 has given business leaders everywhere hope that the
Modern Customers Want Brand Communities, No More Advertising
“People do not buy goods and services. They buy relations, stories and magic” – Seth
Marketing for a business – A guide for entrepreneurs
Whether you are launching a new business or need to revamp an existing enterprise, read
Content Advertising Needs to Be a Part of Your Marketing Strategy.
Here’s a quick refresher on the state of content marketing and where it stands in
Local SEO: Top 10 Effective Targeted Advertising for your Local Business
Advertising is the cornerstone of making yourself known and acquiring new customers. Many methods of
What we learned about Social Advertising in 2020, and what trends will emerge in 2021
In order to completely understand the main changes in social advertising that this year has
8 Inclusive Advertising Tips for 2021, According to Microsoft’s Head of Inclusive Marketing
Advertising can help create a direct connection between consumers and your brand, and is a
The pros and cons of putting your small business on Amazon
Jeff Bezos, Amazon’s founder and CEO, realized early on his site would never be the
Small Business Administration Publishes Interim Final Rules for First Draw and Second Draw PPP Loans
Last week, the Small Business Administration (the “SBA”) issued two interim final rules incorporating changes
Benefits of SEO vs PPC: Digital Marketing Showdown
When it comes to increasing website traffic and achieving your business goals, SEO and PPC
The Small Business Reorganization Act: How it started and where it’s going
The Small Business Reorganization Act of 2019 (SBRA), which took effect earlier this year, added
The Future of Social Media Is All Talk
Earlier this year, just as quarantine boredom began to set in, Alex Marshall got an
The 18 Best Marketing Strategies for 2021 (From the Experts)
When we compiled our list of 2020 marketing tactics at the end of 2019, no
Something is Rotten in Online Advertising
What the #$%* is going on with the digital advertising ecosystem? Where to even begin…
Brutally Honest Reasons Why Your Content Marketing Isn’t Working
Just out of curiosity, have you ever wondered how many new pieces of blogs go
Facebook Advertisers Brace for iOS 14 Tracking Prompt Fallout
Facebook advertisers are bracing for impact, as the originally-intended roll-out of Apple’s iOS14 finally comes
42 Ways to Start a Conversation on LinkedIn
LinkedIn is the ultimate networking watering hole. It’s also the perfect fishing hole to start
SBA Extends Crucial Lifeline to Borrowers Impacted by COVID-19 with Debt Relief
As the U.S. Small Business Administration continues implementation of the Economic Aid to Hard-Hit Small
What makes the Clubhouse app click?
What is so special about the Clubhouse app? It’s a voice-only chat room/social media app
2021 Next Big Thing In Advertising: Over-the-Top Television
Users with at least one Over-the-Top Television subscription is at 83.7% in 2021 and expected
21 Smart Google SEO Tips for 2021
Happy new year, readers! We’re back with a brand new season of Whiteboard Friday episodes
5 Ways to Ensure a Brighter Business Future in 2021
With the spread of Covid-19 (novel coronavirus) throughout 2020, this year became a difficult year
eBay SEO for Beginners: The Complete Guide to Optimizing Your Listings
Before your product listings can sell on eBay, people need to be able to find
Are Social Media Newsfeeds Dead in the Coming Year?
The good old social media newsfeeds are nearly dead and have been watered down over
User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users
Many businesses aim for their websites to rank highly in search engines, but it’s a
Set Up Your Online Store for 2021 Success [eCommerce January Checklist]
The big holiday shopping days may be behind you, but now is definitely not the